Custom Analytics Dashboards & Performance Tracking

    Stop guessing what's working. Get complete visibility into your marketing ROI with custom dashboards that show exactly where your revenue comes from.

    Flying Blind Is Expensive

    You're spending money on marketing, but can you actually answer these questions?

    Which lead source has the highest close rate?

    What's your true cost per customer?

    Which pages on your website convert best?

    Where do leads drop off in your funnel?

    What's the ROI of each marketing channel?

    How long does it take a lead to close?

    Google Analytics is installed but you never look at it

    Data is spread across 5 different platforms

    Reports take hours to compile manually

    You don't know which half of your budget is wasted

    One Dashboard. Complete Visibility.

    We build custom analytics systems that connect all your data and give you clear answers.

    Custom Dashboards

    One place to see everything that matters. Website traffic, lead flow, pipeline value, conversion rates, and revenue — all in real-time.

    Conversion Tracking

    Track every conversion: form fills, phone calls, bookings, sales. See exactly what drives action on your site.

    ROI Attribution

    Connect marketing spend to revenue. See which channels, campaigns, and keywords actually make money.

    Automated Reporting

    Weekly or monthly reports delivered automatically. No more manual data compilation.

    Goal Tracking

    Set targets and track progress. Traffic goals, lead goals, revenue goals — all monitored automatically.

    Real-Time Alerts

    Get notified when important metrics spike or drop. Catch problems before they become disasters.

    How We Build Your Analytics System

    1
    Week 1

    Audit & Planning

    Review your current analytics setup (or lack thereof). Identify data sources, key metrics, and reporting needs.

    2
    Week 2

    Implementation

    Install proper tracking codes, set up conversion events, configure integrations, and connect data sources.

    3
    Week 3

    Dashboard Build

    Create custom dashboards in your chosen platform. Visual, easy to understand, mobile-accessible.

    4
    Week 4

    Training & Optimization

    Train your team on reading and using the data. Set up automated reports. Establish baseline metrics.

    Metrics We Monitor

    Website Performance

    • Traffic by source (organic, paid, social, direct, referral)
    • Top landing pages & exit pages
    • Bounce rates & time on site
    • Mobile vs. desktop performance
    • Page speed metrics

    Lead Generation

    • Form submission tracking
    • Phone call tracking
    • Chat conversation tracking
    • Lead source attribution
    • Lead quality scoring
    • Cost per lead by channel

    Conversion Metrics

    • Conversion rate by traffic source
    • Form completion rates
    • Funnel drop-off points
    • Multi-touch attribution
    • Time to conversion

    Revenue Tracking

    • Revenue by lead source
    • Customer acquisition cost (CAC)
    • Lifetime value (LTV)
    • CAC:LTV ratio
    • Return on ad spend (ROAS)

    Pipeline Health

    • Leads in each stage
    • Conversion rates between stages
    • Average deal size
    • Sales cycle length
    • Win rate by source

    What Happens When You Can See Everything

    Professional Services Client

    Challenge: Couldn't determine which marketing efforts actually worked
    Solution: Custom dashboard connecting CRM, website, and ad platforms
    Results: Discovered 73% of revenue came from organic search. Reallocated $2,400/month. 41% revenue increase.

    Avella Booking

    AI Booking
    Challenge: Assumed all lead sources were equally valuable
    Solution: Full attribution tracking from click to closed sale
    Results: Found Facebook leads cost $47 (8% conversion) vs. Google leads at $112 (34% conversion). Shifted budget. 28% profit margin increase.

    Analytics Setup Investment

    Starting at $2,500

    Starting at $2,500 (when bundled with website or CRM). Standalone analytics projects start at $4,000. Includes audit, implementation, custom dashboard creation, and training.

    What's included:

    • Analytics audit
    • Tracking code installation
    • Conversion event setup
    • Custom dashboard(s)
    • Data integration
    • Automated reporting
    • Team training
    • 90-day support & optimization

    What affects price:

    • Number of data sources
    • Dashboard complexity
    • Integration requirements
    • Custom reporting needs
    • Platform preferences

    Monthly costs: Most analytics tools are free (Google Analytics, Looker Studio) or $50-200/month depending on features needed.

    Frequently Asked Questions

    Ready to Know What's Actually Working?

    Let's audit your current analytics and show you what a custom dashboard would look like for your business.